ABOUT DTH
Danielle believes that a promise is the foundation of every good relationship—which includes the relationships brands have with their people. Danielle is a master at creating experiences that keep the promises brands make, through the power of emotional storytelling and data-enabled creativity.
After an award-winning start at Seattle-based Creature, Danielle joined ZAAZ in 2009. ZAAZ became POSSIBLE where she quickly rose through the ranks, ultimately serving as CCO North America, overseeing the Seattle, Los Angeles, New York and Costa Rica creative departments. She then acted as the Executive Vice President and Executive Creative Director at the recently formed Wunderman Thompson Seattle, a merger of the Wunderman, Possible and Cole & Weber creative agencies before ultimately deciding to join the ranks of “client side”. Danielle is now the Global Executive Creative Director at Uber where she leads all creative efforts above the line and below for Uber, Uber Eats, B2B, Freight and Performance Marketing.
A self-proclaimed type-A creative, Danielle’s work spans multiple industries and includes heavy-hitting brands such as Microsoft, P&G, Audi, Bacardi, Coca-Cola, AT&T, and Tommy Hilfiger. Her Gold Effie-winning campaign on Twitter, We Counter Hate, used machine learning to help remove over 20 million instances of hate speech from the platform. Most recently, Danielle led the team responsible for launching Tommy Hilfiger Adaptive, the world’s first-ever fashion line created with and for people living with disabilities. The campaign garnered three Cannes Lions and was the catalyst for creating the newly introduced Inclusivity Experience practice at Wunderman Thompson. Since at Uber, Danielle has been on a mission to rebuild the trust and reputation of the company with work such as, Delete Uber, Vaccinate the Block, Protect, Tonight I’ll be Eating and Uber Don’t Eats - which earned 3 Bronze film Lions at Cannes and 2 silvers at the One Show.
Danielle believes the future of creativity exists where ideas, data and technology come together, and her work is a glimpse at the what’s next for our industry. She lives in Lafayette with her husband Steve, two kiddos, Benjamin and Nina Grace and black Labrador retriever, Ramona Frances.
Find her on LinkedIn.
Awards & accolades
2022 Cannes Lions Shortlist for Uber To Eats or Don’t Eats
2022 Cannes Bronze Lion for Uber To Eats or Don’t Eats
2022 One Show Silver Pencil (x2) for Uber To Eats or Don’t Eats
2019 Cannes Silver and Bronze Lions for Tommy Hilfiger Adaptive
2019 Cannes Lions Shortlist for Tommy Hilfiger Adaptive (Titanium and Creative Strategy—Insights & Research: Audience Insight)
2019 Cannes See It Be It Mentor
2019 Gold Effie USA for WeCounterHate
2018 Cannes See It Be It Mentor
2018 D&AD Impact Graphite Pencil for Strawless Ocean
2018 Bronze Effie NA for Strawless Ocean
2018 Fast Company World Changing Idea Finalist for Strawless Ocean
2018 Webby People’s Voice winner for Petfinder
2018 Fast Company Innovation Design Awards Honorable Mention for WeCounterHate
2018 Shorty Social Good Winner for WeCounterHate
2018 National ADDY winner for Strawless Ocean
2018 Cannes Lions Shortlist (PR Lions) for Strawless Ocean
Named to Campaign’s Digital 40 over 40 in 2018
2016/2017/2018/2019 Effies NA Final Round Jury member
2016 ADC Jury member
2015 Gold Cannes Health Lion, Pharma/Devices & Diagnostics for The Collective Project
2015 Bronze Cannes Lion, Film for The Collective Project
2015 Cannes Lions Shortlist, Cyber for The Collective Project
AdWeek as one of the top-ten use cases of the Times Square LED sign to date—Audi A7 Bold Design
3% Conference Speaker
Puget Sound Business Journal: 2015 40 Under 40
2009 Communication Arts winner for Secret Sherry Society
2007 Cannes Lions Shortlist, Film for HBO “Polygarol”
2007 One Show Shortlist for HBO “Polygarol”
AdCritic “Spot Of The Day” HBO “Polygarol“ (:30 TV spot)